Dave can transform your message into an extraordinary experience through a music performancekeynote speech, or custom song and video.

“Dave was a huge hit with our customers and the media at our client summit this fall. His ‘United Breaks Guitars’ story really brought home for our audience just how much impact a single consumer can have on a global business today.”

Jason Mittelstaedt,
Chief Marketing Officer, RightNow Technologies

Read about Dave’s keynote performance at the RightNow Summit, with nearly 800 attendees from big brand companies such as Black & Decker,, Electronic Arts, Motorola, and MySpace. Full Story


Dave Carroll is a certified music AND social media superstar. His ‘Dave versus Goliath’ effort with his spectacular United Breaks Guitars videos shows that even one individual can outgun one of the largest, most scientific marketing, PR, and customer-service organization on the planet. Ten million YouTube views, tens of thousands of blog posts and tweets, and hundreds of mainstream articles later, Dave offers the proven methods that get people and organizations noticed. The rules have changed. The balance of power has been irrevocably altered. Scale and media buying power are no longer a decisive advantage. Today it takes speed and agility, plus the kind of creative imagination and craft skill that allowed Dave to write a song every bit as powerful as a Stinger missile.”

David Meerman Scott,
bestselling author of The New Rules of Marketing and co-author of

Marketing Lessons from the Grateful Dead


Dave's Recent Post

How To Make Your Customer Really Mad

woman sitting poolside holding a straw beach hat background is a tropical pool bar with families enjoying their vacation

As a consumer advocate and professional speaker I listen to consumers from around the world share their unpleasant customer experiences and this is a great example of one that ends well, but one that the company should have solved much sooner. This highly respected brand was close to experiencing a social media crisis by doing everything possible to upset a valued customer. Contine reading this post

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Compassionate Design

In my opinion, I’ve got one of the best jobs in the world. I’m privileged to travel the world sharing my insights on the value of delivering outstanding customer service and why every business needs to become an effective storyteller. Contine reading this post

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